Famous quotes with Social research

• Rat and behavioral psychology … mirror the actual inhumanity of reality. Rat psychology is human psychology where a total society has trained human beings to be creatures of stimulus and response, i.e. rats. “Insofar as the hardening of society has reduced men more and more to objects,” wrote Adorno, “methods which convey this are no sacrilege. … The method serves freedom in that it wordlessly testifies to the prevailing unfreedom.” Or, as Adorno and Horkheimer wrote in another context: “The usual objection that empirical social research is too mechanical, too crude, and too unspiritual [ungeistig] shifts the responsibility from that which science is investigating to science itself.” … The idealistic misconception of … behavioral methods … shifts the evil from the social conditions that coerce men and women into standardized roles onto the social science that is merely registering these conditions.

  Russell Jacoby

One antonym for the term "focus groups" is "individual interviews." While focus groups involve a group of people discussing a particular topic, individual interviews involve a one-...