The term "softsell" refers to a sales approach that emphasizes building relationships with customers and providing information to guide their purchasing decisions, rather than using aggressive tactics to make sales. Antonyms for "softsell" could include "hardsell," which involves more forceful and pushy methods, or perhaps "manipulative," which suggests using deceptive or coercive techniques to make sales. Other possible antonyms might include terms like "insincere," "deceitful," or "cynical," as these words suggest a focus on making sales at any cost, rather than building genuine relationships with customers. Ultimately, the choice of antonym for "softsell" will depend on the specific connotations an individual wishes to emphasize.