The word "switchers" refers to individuals who change their preferences or habits, especially when it comes to brands or products. Some synonyms that can be used instead of "switchers" include "converts," "defectors," "transfers," "swappers," and "changer-overers." These words all convey the idea of someone who switches from one thing to another. "Converts" may imply a more positive change, such as switching to a better product or belief. "Defectors" suggests a more negative action, such as leaving a group or brand. "Transfers" implies moving from one place to another and can be associated with the idea of convenience. Overall, there are various synonyms for "switchers" that can be used depending on the context and intended meaning.