When talking about the latest products or trends, we often use the phrase "this season's". However, there are many other ways to express the same idea. You could say "current season's", "latest season's", "newest season's", or even "most recent season's". Alternatively, you could use the name of the season itself, such as "winter's" or "spring's", or add a descriptor such as "fresh" or "modern". Using different synonyms to vary your phrasing can help keep your writing fresh and interesting.