A trade show is an industry-specific event where companies showcase their products or services. There are several synonyms for the term tradeshow, such as exhibition, fair, expo, and showcase. An exhibition is a large-scale public event that showcases multiple products or services. A fair is an event where people gather to exchange or buy new goods or services. An expo is a large-scale event where companies showcase their products or services to potential customers. A showcase is an event where companies display their products, services, or skills. Regardless of the term used, the primary goal of these events is to promote businesses and generate new leads.