Air time is a term that refers to the amount of time that a particular program or content is broadcasted or transmitted via radio or television. There are several synonyms for the term airtime, depending on the context of the usage, which includes broadcast time, transmission time, airing time, telecast time, and schedule time. These synonyms are frequently used in the media and entertainment industry, especially in relation to advertising time slots. Advertisers can purchase airtime to ensure that their commercial is aired at a specific time to reach their target audience. Overall, the synonyms for airtime serve as alternate ways of referring to the period in which a particular program is being transmitted.