Customer service is a vital aspect of any business that seeks to retain and grow its customer base. Different businesses may use different terminologies to describe their customer service, depending on the targeted audience and the industry. Some of the common synonyms for customer service include client support, customer care, customer experience, customer satisfaction, and customer success. Regardless of the terminology used, the objective of customer service is to provide timely and exceptional services that meet or exceed the customer's expectations. Other synonyms include after-sales support, customer relationship management, and consumer assistance. Companies must aim to improve all aspects of their customer service to ensure that their customers are satisfied and loyal to their business.