"Hold cheap" is an expression used to indicate a lack of value or importance given to something. In order to describe this concept in different ways, there are various synonyms that can be used. One such synonym is "undervalue," which conveys the idea of failing to recognize the worth or significance of something. Another synonym is "disregard," which implies that something is being ignored or dismissed as unimportant. "Underestimate," "depreciate," and "neglect" are other possible synonyms for "hold cheap." All of these words convey the idea that something is not receiving the proper attention, respect or recognition that it deserves.