When it comes to being popular or preferred, there are a variety of synonyms for the phrase "is favored." Some other ways to express this sentiment include "is liked," "is favored over," "is preferred," "is cherished," "is adored," "is coveted," "is sought-after," "is appreciated," "is treasured," "is esteemed," "is beloved," "is valued," "is chosen," "is selected," "is prioritized," and "is favored by many." Depending on the situation, any of these synonyms could be used to describe something or someone that is held in high regard and highly sought-after.