"Joe Bloggs" is a term commonly used to refer to an average, everyday person. Synonyms for this phrase include "John Doe," "Jane Doe," and "Mr./Mrs. Nobody." These terms are often used in legal documents or news reports to protect the anonymity of individuals involved in a case. Other synonyms for "Joe Bloggs" include "the common man," "the man on the street," or simply "anyone" or "everyone." These terms are used to emphasize the relatability of a situation or issue to everyday people. In advertising, a company might target "Joe Bloggs" to appeal to the average consumer.