Massage parlors are establishments where clients can receive various types of massages from trained professionals. However, the terminology used to describe these businesses can vary greatly depending on the culture and the era. Some commonly used synonyms for "massage parlor" include "massage spa," "massage center," "therapeutic massage clinic," "bodywork studio," or simply "massage service." These names highlight the healing and relaxation aspects of the services offered, rather than focusing on more salacious connotations that may be associated with terms like "rub and tug" or "happy ending." Ultimately, the terminology used to describe these establishments can have a significant impact on how they are perceived, and it is important to choose names that accurately and respectfully reflect the nature of the services available.