What is another word for mission statement?
Pronunciation: [mˈɪʃən stˈe͡ɪtmənt] (IPA) 
A mission statement is a crucial element in any organization or company as it defines and communicates the purpose or values of the organization. However, there are other terms that can be used to refer to a mission statement. Some of these synonyms include purpose statement, vision statement, value proposition, corporate philosophy, and guiding principles. A purpose statement is an articulation of the fundamental reason for an organization's existence. On the other hand, a vision statement outlines a company's future outlook. A value proposition communicates the value that an organization delivers to its customers, while guiding principles are the ethical and moral codes that guide organizations in their decision-making processes.
