Overexpose is a term used to describe a situation where something is exposed too much or too frequently to the point where it has negative consequences. Some synonyms for overexpose include saturate, flood, engulf, inundate, and bombard. These terms all refer to an overwhelming level of exposure that can lead to a loss of interest, impact, or credibility. Overexposure can happen to anything from a product to a celebrity, and it can result in the audience becoming immune to the messaging or losing trust in the entity being exposed. It's important to strike a balance between exposure and obscurity to maintain relevance and effectiveness.