A "sign painter" is a term used to describe an artisan who creates visual design in the form of signage. However, there are other synonyms that may be used in place of this term. These include, but are not limited to, "graphic artist," "lettering artist," and "sign designer." A graphic artist usually refers more specifically to someone who designs visual representations for businesses, whereas a lettering artist tends to specialize in creating letter-based designs. A sign designer is another term that could be used in place of "sign painter" but speaks more to someone who designs signage with the use of technology such as computer-aided design rather than traditional manual painting.