Sponsorships refer to arrangements where one party supports another through financial assistance or other means. Alternative words for sponsorships that can be used depending on the context include backing, patronage, support, partnership, endorsement, aid, backing, promotion, underwriting, subsidy, contribution, grant, donation, funding, and investment. Backing is a broad term that encompasses all forms of support while patronage suggests more of a personal relationship. Endorsement focuses on providing a stamp of approval, while partnership and investment suggest a long-term commitment. Funding refers specifically to financial support. Understanding the nuances of these synonyms can help to convey a more accurate message in different situations.