"Usuals" is a term that is most commonly used to refer to the regular customers of a business or establishment. However, there are several other words that can be used as synonyms for "usuals". One such word is "regulars". Other synonyms include "frequent customers", "loyal patrons", and "habitual visitors". These words all convey the idea of someone who frequently visits a particular place or establishment and is familiar with the routines and services provided there. By using these alternative words, a writer or speaker can add variety to their language and avoid repetition.