When using the word "promote too much," one might also consider using synonyms like "overhype," "oversell," or "exaggerate." These words imply a sense of pushing a product or idea to an extreme extent, potentially leading to disappointment or suspicion from those being advertised to. Additionally, phrases like "over-market" or "excessively advertise" can also convey a similar message. To avoid promoting too much, one might consider emphasizing honesty and transparency in marketing efforts, as well as ensuring that the product or idea being promoted is actually valuable and worth the attention it receives.