Puff piece is a term used to describe an article or piece of content that is fluff or irrelevant to the topic at hand. If you're looking for alternatives to this term, you might consider using words like "promotional content," "advertorial," "fluff article," "soft journalism," or "shallow report." These synonyms help to accurately describe the lack of depth or substance in the content. While a puff piece might be interesting to read, it doesn't provide significant value to the reader. By using alternative terms, you can more accurately describe the content and ensure that your audience knows what to expect before they dive into it.