What is another word for AFFINITY MARKETING?
Pronunciation: [ɐfˈɪnɪti mˈɑːkɪtɪŋ] (IPA) 
The term "affinity marketing" refers to a marketing strategy that targets a specific audience or group based on shared interests or characteristics. Similar concepts include "loyalty marketing", "niche marketing", and "targeted marketing". Other related terms include "segmented marketing", "personalized marketing", and "customized marketing". These marketing approaches allow businesses to more effectively connect with their target audience and build long-term relationships through tailored messaging and promotions. By leveraging affinity marketing techniques, companies can increase brand awareness, customer engagement, and ultimately drive sales and revenue growth.
