Aggregate planning refers to the process of planning and managing the production schedules in a business to meet the demands of customers while minimizing costs. This strategic process is also known as production planning or sales planning. Other synonyms for aggregate planning include capacity planning, production control, demand planning, and resource allocation. All these terms refer to the practice of analyzing and controlling the production process to ensure that the company produces enough products to meet customer demand, while minimizing wastage and maximizing efficiency. The end goal is to achieve optimal performance in terms of output, staffing, inventory levels, and costs while meeting customer expectations. Overall, aggregate planning is a crucial process that plays a key role in the success of any business.