World-creating refers to the process of building or inventing a new and unique world, either in literature or other forms of narrative storytelling. Synonyms for world-creating include world-building, universe-imagining, setting-crafting, environment-designing, and landscape-creating. These terms all emphasize the creation of a new, fully-formed world, with its own unique set of rules, characters, and settings. Whether one is creating a new fantasy world, a sci-fi universe, or a dystopian society, world-creating is an essential component of crafting a compelling story. By immersing readers or viewers in a fictional world that is vivid, detailed and believable, writers and creators can transport their audience to new and exciting places, and explore different aspects of the human experience.