The phrase "magic formulas" can be replaced with a variety of synonyms depending on the context and intent of the sentence. Some alternate phrases include incantations, spells, enchantments, charms, invocations, hexes, and witchcraft. Other phrases might include special combinations, secret recipes, or powerful rituals. These phrases all share a sense of mysticism and the suggestion of a sort of otherworldly power. Depending on the context in which they are used, they can convey a sense of awe, fear, or even a hint of danger. Regardless of the phrasing used, these synonyms all suggest that there are certain words or actions that can affect the world in ways beyond the ordinary.