What is another word for market segmentation?

Pronunciation: [mˈɑːkɪt sˌɛɡməntˈe͡ɪʃən] (IPA)

Market segmentation is the process of dividing a larger market into smaller groups based on similar needs or characteristics. There are several synonyms for market segmentation including customer segmentation, market targeting, and audience segmentation. The goal of market segmentation is to create a more personalized marketing strategy that resonates with specific groups of individuals. By understanding the needs and preferences of these groups, businesses can tailor their messaging and positioning to better connect with their target demographic. Effective market segmentation can lead to increased customer loyalty, higher customer lifetime value, and a stronger competitive position within the marketplace.

Synonyms for Market segmentation:

What are the hypernyms for Market segmentation?

A hypernym is a word with a broad meaning that encompasses more specific words called hyponyms.

Famous quotes with Market segmentation

  • There is no rule for market segmentation or market targeting. Do so in a way that makes sense for your environment. Do so in a manner that gives you the best information for your decision making needs.
    Thomas W. Fraser

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