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What is another word for mass market?

Pronunciation: [mˈas mˈɑːkɪt] (IPA)

Mass market, a term frequently used in the marketing world to describe products that target the general public, has several synonyms. Some of the alternative phrases include "mainstream," "popular," "consumer," and "widespread." Such products, which appeal to a broad range of customers, are often referred to as "volume products," "commodities," or "standardized items." The expression "mass-produced," which alludes to the manufacturing process of producing items in large quantities, is another synonym for mass market. "Reasonably priced," "affordable," and "inexpensive" are also terms connected to mass market, as these types of products are usually accessible to a wide range of consumers due to their pocket-friendly prices.
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What are the hypernyms for Mass market?

A hypernym is a word with a broad meaning that encompasses more specific words called hyponyms.

  • Other hypernyms:

    consumer goods, retail goods, consumer products, retail products, retail services, consumer services, retail merchandise.

Famous quotes with Mass market

  • I want the BBC to be a mass market public service broadcaster still funded by the licence fee... and the licence fee is more durable than many people in the commercial sector believe.
    Gavyn Davies
  • I really don't consider myself to be a conventional Hollywood star. I've never really been marketed by the big studios to do mass market box office films.
    Laura Dern
  • Among the reasons for this was the fact that the U.S.A. is one mass market. It is only when you have a mass market that large-scale manufacturing which involves very substantial expenditures can be justified.
    Paul Hoffman
  • A celebrity name is never enough for an intelligent mass market... truly successful businesses are born of passion and heartfelt interest.
    Elle Macpherson
  • It's not like, I don't know, if Madonna has a new record out, then everybody from Bangkok to Birmingham knows what its called and can buy it the same week. But our stuff is not in that mass market.
    Evan Parker

Related words: mass market definition, mass market trends, mass market research, mass market advertising, mass market audience, mass market product

Related questions:

  • What is the mass market definition?
  • Can a product be aimed at a mass market?
  • What is the mass market audience definition?
  • How to target a mass market definition?

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