A pledge campaign is a common marketing strategy used by non-profit organizations to raise funds for various causes. Synonyms for pledge campaign include donation drive, fundraising effort, charity campaign, and sponsorship push. These phrases are often used interchangeably, and all refer to the same concept of gathering financial support from individuals or companies. Some other related terms include crowd funding, where a wide audience is tapped to contribute small amounts to a project or goal, and peer-to-peer fundraising, where individuals raise donations from their personal networks. No matter the terminology used, the goal of any pledge campaign is to inspire generosity and encourage giving for a worthy cause.