When discussing communication and media, the term "primary receivers" refers to those who are intended to receive a message or content first-hand. Synonyms for primary receivers include "intended audience", "target audience", "initial recipients", "key recipients", "primary demographic", and "primary consumers". These terms all essentially refer to the same group of people who are the primary focus of a message or communication effort. When identifying primary receivers, it is important to consider their interests, preferences, age, gender, education level, and other relevant factors that may influence how the message or content is received and interpreted. By understanding the needs and preferences of the primary receivers, communicators can improve the effectiveness of their messages and achieve their goals.