"Running goods" is a term used to describe goods or products that are regularly sold and marketed by a business. However, if you're looking for alternative phrases to use in your business communications, consider adopting synonyms such as "popular merchandise," "in-demand products," or "best-selling items." Other ways to describe running goods could include "hot sellers," "top-rated products," or "trending items." Regardless of the phrase you choose, the key takeaway is to make it clear to your customers that these are products that are often purchased and loved by shoppers who come to your business.