When we say someone can "see dollar signs", it means they see an opportunity to make money. There are various synonyms for this phrase, including "money-making opportunity", "cash cow", "wealth generator", "profit potential", "monetary gain", "financial windfall", "rich pickings" and "potential reward". These synonyms emphasize the way how an individual can make money by taking advantage of the situation. Whether it is through an investment or business venture, the idea of seeing dollar signs is a motivator for people to capitalize on opportunities. In short, seeing dollar signs is a universal expression that relates to any endeavor where money could potentially be made.