Self-presentation is the act of presenting oneself in a particular way to others. It can include behaviors or communication styles that are intended to create a positive image in the eyes of others. Synonyms for self-presentation include self-image, self-promotion, impression management, and self-marketing. Each of these terms implies a deliberate attempt to create and project a specific image of oneself to others, often for the purpose of achieving personal or professional goals. Other synonyms include self-branding, self-packaging, and self-representation, all of which suggest a strategic approach to presenting oneself to the world. Ultimately, self-presentation involves a combination of verbal and nonverbal communication skills that are essential to success in many areas of life.