A touring company is an organization that provides guided tours to tourists. There are many synonyms for the term "touring company" including "travel agency," "tour operator," "tour planner," "travel company," and "tourism agency." Each of these terms refers to a business or organization that arranges and coordinates tours for tourists. They often provide transportation, lodging, and itineraries for sightseeing and other activities. Additionally, some touring companies specialize in certain types of tours such as adventure, cultural, eco-tourism, or culinary-based tours. Regardless of the synonym used, the goal of these companies is to provide an enjoyable and memorable experience for their clients.