Added value refers to the increase in worth or usefulness that comes from improving a product or service. There are several synonyms that can be used to describe added value, such as enhanced value, increased worth, improved benefit, enriched quality, superior offering, and elevated advantage. Other potential synonyms for added value could include enhanced feature, augmented attribute, expanded capability, intensified property, elevated functionality, and advanced characteristic. All of these phrases are intended to convey the idea that a product or service has been improved in some meaningful way, giving it an edge over other similar offerings and making it more attractive to customers.