When it comes to evaluating or comparing things, we often use the phrase "measure against." However, there are plenty of synonym options available to better express this concept. For example, we can say "compare," "contrast," "assess," "evaluate," "gauge," "weigh," "judge," or "analyze." Each of these words conveys a slightly different nuance to the act of measuring against something else. For instance, "compare" suggests a direct comparison, while "contrast" suggests a comparison of differences. "Assess" implies a more formal or structured process of evaluation, while "gauge" suggests measuring for the purpose of determining the extent of something. Ultimately, there are many ways to express the act of measuring against something, depending on the specific context in which it is used.