Banner ads are a popular form of online advertising that come in various sizes, shapes, and designs to promote a brand or a message. Some of the common synonyms for the term "banner ad" include display ad, web banner, online banner, advertisement banner, and digital banner. These interchangeable terms are used to describe the placement of a graphic or an interactive image, typically on a website or a social media platform, with the aim of attracting attention and driving engagement. While banner ads can be highly effective when strategically placed and tailored to the target audience, marketers are increasingly exploring other types of digital advertising formats such as native ads, video ads, and social media ads to enhance their online presence.