Clickstream is a term used to describe the digital signals that occur when a user interacts with a website. It is essentially a log of where a user navigates, which pages they visit, and what actions they take on a website. There are several synonyms for the term clickstream, including user flow, digital footprint, site interactions, click path, and browsing behavior. These terms are all used to describe the patterns of behavior that users exhibit when navigating a website, and can be valuable insights for website owners and marketers looking to understand how users interact with their site. By tracking and analyzing clickstream data, businesses can optimize their website to improve user experience and increase conversions.