Disintermediation is a term used to describe the process of removing intermediaries from a supply chain. Synonyms for disintermediation include direct selling, bypassing intermediaries, direct-to-consumer, cut-out the middle man, removal of middlemen, and removing go-betweens. The term is commonly used in the business world, most specifically in e-commerce, where companies sell directly to customers without the need for intermediaries. Disintermediation has become popular due to advancements in technology and the rise of online marketplaces. It helps businesses to reduce costs, boost profitability, and improve customer relationships. The process of disintermediation is gaining momentum, and more companies are adopting it to stay competitive in the ever-changing business landscape.