What is another word for marketing research?
Pronunciation: [mˈɑːkɪtɪŋ ɹɪsˈɜːt͡ʃ] (IPA) 
Marketing research is the process of collecting and analyzing data to enhance a company's understanding of their target audience. It involves various techniques and methodologies to gather information and draw insights from it. Some of the synonyms for marketing research include market research, consumer research, customer analysis, audience research, market analysis, market intelligence, and marketing insight. Each term refers to a different aspect of the research process, but they are all aimed at helping businesses make informed decisions by providing valuable information about their customers, competitors, and market trends. Regardless of the term used, marketing research is critical for businesses looking to stay ahead of the competition and meet their customers' needs.
