Preproduction is a critical phase in the process of creating any film or video. It involves a series of tasks that must be completed prior to the actual filming, including concept development, script writing, storyboarding, casting, location scouting, and pre-visualization. Other terms that can be used to describe this stage of production include pre-filming, pre-shooting, pre-visualization, and prepping. Essentially, preproduction encompasses all of the planning that takes place before the cameras start rolling. It is an essential phase as it lays the groundwork for the entire project, ensuring that everything is in place and ready for a successful shoot.