When it comes to discussing the cost of goods sold by businesses, the term "retail prices" is often used. However, there are a number of synonyms that can be used to describe these prices. These include "list prices," "sticker prices," "markup prices" and "store prices." Essentially, all of these terms refer to the prices that a consumer would see on a product when shopping at a retail outlet. The use of different synonyms for retail prices can help to add variety to language, and may be used to emphasize different aspects of pricing, such as the percentage of markup applied or the affordability of a product.