Self-serve is a term that indicates the ability of a customer or user to serve themselves, without the need for assistance from another person. Synonyms for self-serve include the words self-service, automated, DIY or do-it-yourself, and independent. These terms imply that the user is in control of the process and is empowered to carry out the task at their pace and convenience. Self-serve technology is becoming increasingly prevalent in many industries, including hospitality, retail, and banking. This trend is driven by the desire of companies to provide a seamless and convenient experience for their customers, while also reducing costs and improving efficiency.