What is another word for trade-name?
Pronunciation: [tɹˈe͡ɪdnˈe͡ɪm] (IPA) 
A trade-name, also known as a brand name, is a unique identifying name given to a product or service to distinguish it from others in the market. However, there are several other synonyms used for the term trade-name that can also describe this type of business identity. These synonyms include brand, trademark, label, logo, emblem, badge, signature, mark, and symbol. These words can be used interchangeably to refer to the same concept of a name or symbol that represents a company or product. Utilizing a catchy and memorable trade-name or synonym is a critical component of building a successful product or service brand.
