Window displays are an essential element of visual merchandising that offer retailers the opportunity to present their merchandise creatively to attract customers. However, there are various synonyms for window displays that retailers can use to describe this feature in a more imaginative way. These synonyms include show window, shop front, display case, storefront, and display window. By using different words to describe window displays, retailers can make their brand more distinctive and memorable. They can also create a unique shopping experience that stands out from the competition and entices potential customers to step inside the store and make a purchase.