Promo or promotion is a term used to describe a marketing strategy to advertise or raise awareness of a product or service. There are many synonyms to the word promo, which include campaign, ad, pitch, publicity, and marketing. A campaign is used to recruit supporters or raise awareness of a particular issue, whereas an ad is used to promote a specific product or service. A pitch is a presentation or proposal to persuade someone to buy or invest in something, while publicity is the process of creating media exposure to boost the reputation of a company or person. Lastly, marketing covers a broad range of activities that involve promoting, selling, and distributing products or services.