Windowdressing is a term often used to describe the superficial and cosmetic changes made to hide deeper issues or shortcomings. Synonyms for windowdressing include facade, veneer, cover-up, pretense, charade, and put-on. Another synonym might be deception, or even misdirection, as windowdressing is often used to divert attention from underlying problems. Some might also use the term gimmick, suggesting that the windowdressing is merely a marketing ploy to attract attention without offering any real substance. Ultimately, these synonyms all describe efforts to present a false impression in order to mask deeper issues, whether in business, politics, or other areas of life.