What is another word for product placement?

Pronunciation: [pɹˈɒdʌkt plˈe͡ɪsmənt] (IPA)

Product placement is a common advertising tactic in which a brand's products are displayed or featured in movies, television shows, or other forms of media. This marketing strategy is also known by several other terms, including embedded marketing, brand integration, branded entertainment, and stealth advertising. No matter what it's called, the purpose is to increase brand recognition and awareness by placing products in front of audiences in an unobtrusive way. Whether it's a character drinking a soda or wearing a certain brand of shoes, product placement can be an effective way to get a brand noticed and remembered by target audiences.

Synonyms for Product placement:

What are the hypernyms for Product placement?

A hypernym is a word with a broad meaning that encompasses more specific words called hyponyms.
  • Other hypernyms:

    advertising, branded content, product marketing, brand promotion, Promotional marketing, sponsored content.

Famous quotes with Product placement

  • Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
    David Brenner
  • If you really think about it, when watching television, you have product placement all the time.
    Jay Chiat

Related words: advertising in movies, product placement in tv shows, product placement in books, product placement examples, advertising examples in movies, types of advertising and marketing

Related questions:

  • What is product placement?
  • How does product placement work?
  • How to advertise with product placement?
  • Can product placement be effective?
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