The word "saloonkeeper" is used to describe someone who owns or manages a saloon, bar or tavern. There are several synonyms that can be used to refer to a saloonkeeper, depending on the type of establishment they are managing. For instance, a "bartender" typically refers to someone who serves drinks behind the bar, while a "publican" is the owner or manager of a pub. A "tavernkeeper" oversees operations in a tavern, while a "wine merchant" sells wine in a shop or establishment. Additionally, a "caterer" can also be classified as a saloonkeeper if they specialize in providing food and drink for events or functions.