Trustworthiness is one of the most important values a person can have. Being trustworthy means being reliable and having good character. It's important to be trustworthily because it affects our relationships with others. When we are able to trust others, it builds trust and creates a strong foundation for our long-term relationships. It's important to be trustworthily because it is key to our overall economy. Consumers trust businesses that are reliable, and businesses rely on consumers to bring in new business. Being trustworthy also reflects positively on our personal reputation. People will think less of us if we are not trustworthy.