SEO or Search Engine Optimization is the method of ensuring that your website ranks high on search engine pages. It's a critical aspect of digital marketing, and businesses rely on SEO to reach their target audience. Some synonyms for SEO include search engine marketing, PPC (pay-per-click), SEM (search engine marketing), and digital marketing. These terms were coined to describe the process of optimizing and promoting websites in search engines. Other synonymous terms include keyword optimization, on-page optimization, content marketing, and link building. Properly implementing these techniques can boost your website's online visibility, increase traffic, and attract potential customers. No matter the terminology used, mastering these techniques is necessary for any business aiming to increase its online presence.